Between Folds / Bananas

Material: Bananas - The Literary Newspaper, N.1 to N.9 (1975 – 1977). Published and edited by Emma Tennant, designed by Julian Rothenstein. 2 Blenheim Crescent, Notting Hill Gate.
163 x 92 cm
2012

As words are the beading together of ideas, thought and imagination, print is the frame of communication. Suggestive and tantalising of where each word will take the reader, type-face, paper, texture and design have the power to shape how the story is told. The text of the 1970s literary publication Bananas intended to push boundaries with wit and innovation and its presentation was apt for the message. Printed as a tabloid rather than a magazine, Julian Rothenstein’s design embodies the spirit of the publication, building springboards for words. Each trope – emboldened text, angled type-setting, the inky lines of illustration – wink from the folds, embodying their pointed showmanship among a sea of text. The angle of an ‘A’, the very first letter, triumphant in a Constructivist abstraction, imposes itself across the composition; a symbol of the strength of design and meaning, paying homage to Emma Tennant’s Bananas.